PLANET 30. THE WORLD IN YOUR HANDS

PLANET 30. THE WORLD IN YOUR HANDS

THE PROJECT

Planet 30, launched in November 2022, is the initiative of MUBA – Museo dei Bambini Milano in collaboration with Hines and with the endorsement of the Municipality of Milan, to bring the new generations closer to the themes of sustainability, human rights, and active citizenship.

A project brimming with interactive activities that transform the 17 goals of the United Nations’ 2030 Agenda for Sustainable Development into easily accessible content for the young citizens of tomorrow. By doing so, it allows children to feel like active participants in the movement towards an increasingly sustainable world.

For its contribution, Planet 30 was recognized as a finalist for the PA Sostenibile 2023 award, promoted by FPA and ASviS, the Italian Alliance for Sustainable Development. It also received the Special Mention CCR – Corporate Cultural Responsibility at the Cultura + Impresa 2022-2023 award.

SOCIAL VALUE

The Planet 30 project brings boys and girls closer to the 17 sustainable development goals of the UN 2030 Agenda, translating them into educational and didactic projects that the youngest can experience hands-on.

The aim is to sensitise the children to civic respect and the awareness that even from an early age, each individual can contribute to achieve these important goals.

Planet 30 – The World in Your Hands” emerged from the synergy between MUBA’s experience in designing and implementing innovative projects for children and Hines‘ commitment since 2021 to activate educational workshops and extracurricular activities.

A MOSAIC OF ACTIVITIES

To render the UN Agenda goals child friendly, MUBA and Hines enlisted the beautiful illustrations of paper artist Isadora Bucciarelli, accompanied by the narratively styled, light, and poetic texts of author Massimiliano Tappari.

From this collaboration and an intensive exchange with teachers and institutions, the rich ecosystem of Planet 30’s content was born: an unprecedented illustrated book, a play-exhibition open to the public at MUBA’s premises, allowing children to be even more protagonists of change, and free educational workshops that involved more than 50 classes from the Municipality of Milan.

Starting from March 2023, the interactive story continues with an outdoor exhibition along the construction site of Ex Trotto Milano, where 17 panels illustrated by Isadora Bucciarelli transform into an artistic installation that leaves a green imprint in the neighbourhood, thanks to the use of a special decontaminating coating produced by REair, the project’s technological partner.

During the inauguration of the outdoor exhibition, 100 students from the Istituto Comprensivo San Giuseppe Calasanzio took part in an educational workshop organised in collaboration with MUBA. They used recycled materials to create a special scaled map of their neighbourhood, improving their awareness of the urban environment they live in.

The journey of “Pianeta 30,” which has become an audiobook to make the content even more accessible, has also reached Mare Culturale Urbano, where a series of free readings dedicated to both young and old audiences were hosted.

PRESS RELEASES

PLANET 30.

THE WORLD IN YOUR HANDS – marCH 2023

PLANET 30.

THE WORLD IN YOUR HANDS – NOVEMBER 2022